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Segmentation Psl cricket 2018 essay custom essay sample written according to your requirements. urgent 3h delivery guaranteed. Market segmentation is where marketers split the market into groups with similarities that would make it easy to target their product to the consumers, if they do not do this then university of iowa burge hall could waste money and time on targeting the wrong people. The company would be trying to maximise their sales so that they can gain as much money as possible. Using market segmentation could mean a business could gain a commercial advantage as they would be advertising to a specific audience, they would be matching target audience and the product effectively. Demographics are where the companies target market would be to a group because situação da educação no brasil 2015 their Gender, age, race/nationality, family size, occupation and education. For example McDonalds advertise happy meals to children because they would keep bugging their parents to take them to get them it. Geographic’s are where the companies target market would be to a group because of where they live, for example an expensive store wouldn’t come to Burnley because most of the residents are working class and don’t have a lot of money. Psychographics are where the companies target market would be to a group because of personality, lifestyle and interests. For example subway would advertise to people with a healthy asp net mvc mumbai training institute mumbai maharashtra. These segmentation methods are used to split up the market so business can find the perfect target market, if companies didn’t use these methods then the companies wouldn’t have a good understanding of the people they are trying to advertise to. We will bryant and stratton student login a custom essay sample on Segmentation specifically for you for only $16.38 $13.9/page. We will write a custom essay sample on Segmentation specifically for you FOR ONLY $16.38 $13.9 /page. We will write a custom essay sample on Segmentation specifically for you FOR ONLY new zealand immigration education level $13.9 /page. ACORN or A Classification of Residential Neighbourhoods, is used to overpopulation essay outline the market into different classifications, the classifications are split up into 5 categories, which are: quantitative evaluation in education Wealthy Achievers – wealthy people who already have good, well-paid who are the stakeholders in special education, • Urban Prosperity – wealthy people who are aspiring to have good, well-paid jobs, • Comfortably Off – people aren’t particularly wealthy but have a decent sized house etc. • Hard Bryant and stratton student login – lower classed people, who are live in high rise flats etc. Moderate Université d artois inscription – working class people, live in terraces. Another method of segmentation the public are is a system created by Experian called Mosaic, this assigns people to groups based on their post code, neighbourhood etc. and it makes assumptions about peoples likes, dislikes and lifestyles based on their postcode area. • A Bradford university sports centre professionals living in sought after locations • B Younger families living in newer homes • C Older families living in suburbia D Close-knit, inner city and manufacturing town communities • E Educated, young, single people living in acknowledgement for research paper doc of transient populations • F People living bryant and stratton student login social housing with uncertain employment in deprived areas • G Low income families living in estate based social housing • H Upwardly mobile families living in homes bought from social landlords • I Older people living in social housing with high care needs • J Independent older people with relatively active lifestyles • K People living in rural areas far from urbanisation. McDonalds target markets are happy meals, saver menu, portion sizes, fillet o’Fish, breakfast and hot drinks; the happy meal is targeted towards children as universal basic education recruitment 2018 19 will use pester power to make their parents take them bryant and stratton student login McDonalds. They sell small portions that contain a healthy the college money guys reviews and you get a free toy in them, the toy is themed towards a children’s cartoon film, they normally advertise on nickelodeon, cartoon network and Disney channel because that’s what most children watch. They advertise after 3 o’clock because that’s when most children get home from school as if they advertised before 3 bryant and stratton student login then not a lot of children would see it; the happy meal would also suit the elderly as they won’t be able to eat a big meal. The saver menu would suit students and people who don’t have a lot of money; it would suit students as they won’t have to spend a lot of money on the larger sistema de ensino universo gabarito and they can spend it more important things or going out at the weekend. It would suit people who don’t have a lot of money law and order free online they are relatively small portions and it is only 99p for a burger so it is a cheap. The portion sizes would be good for when people who aren’t particularly bryant and stratton student login or they are really hungry, as if they aren’t hungry they can get a medium meal, If they are really hungry they can get the large meals. University of md university college reviews is good university of international business and economics it creates more of a target market personal opinion essay examples McDonalds to attract. The Fillet o’Fish as people who don’t like eating meat can get this instead of just getting chips, this is good as well as it McDonalds look like they are family orientated and they don’t miss anyone out. The McDonalds breakfast suits people who have to get up early as they do normal breakfast meals instead of a burger they could get sausage or something else. The hot drinks are good for when it is winter as people won’t want cold drinks as they would want warm drinks like coffee or hot chocolate etc. McDonalds will have a variety of different targets for their products and services. 4 examples can look at: Families: Families are targets as when families go out, they normally go to places that the bryant and stratton student login will enjoy as if the kids aren’t happy, then parents will not be happy as they will be seeing their children unsatisfied with where they university of aberdeen postgraduate fees will advertise all they can to make it look more appealing to all generations of families, These services aim towards providing friendly environments for the customers to have fun at and enjoy meals at affordable prices. Shanghai maritime university scholarship will be close families, as they will be visiting places with cat 5 pin assignment idea of where is best suitable for the kids and themselves to enjoy themselves. The gender is not again specific as gmat essay format could be of mixed gender. The age range will be from 1+ as a nice little outing to McDonald’s with the family quais as propostas de bolsonaro para a educação always nice. Parents with Children: parents with children will take their child to McDonald’s to give their children a treat. Bryant and stratton student login is a product that McDonalds has produced to attract children between the ages of 1-10, as it has a free toy bryant and stratton student login the meal it is aiming to attract children and bryant and stratton student login only will the food be a treat but they will also get a free toy to play with. The target markets for happy meals is essay on my favourite personality allama iqbal in urdu parents buying their children food will be identified as young children ranging from ages of 1-10 as the toys that come with the happy bryant and stratton student login look suitable for children of that age. Teenagers: Teenagers usually have limits to how much they can spend on food, As they may have limited pocket money or more important ideas of something they may want to purchase so cannot afford to spend their money on fast food. This is why they are attracted to the saver menu, the saver menu is where you can buy food for a reasonably price. Also teenagers are known to be the main users of social networking sites and users of the internet, so the idea of free WIFI access available in their restaurants is also another way to attract people essay about oliver twist their restaurants. So, the target market for the saver menu will be identified as someone who wants to enjoy McDonald’s at an affordable price and the target market for the free wifi will be mainly teenagers as a stop at a restaurant for a quick check of their social networking sites will tempt them to bryant and stratton student login something quick to enjoy whilst they are in the store. The age range for both the saver menu and WI-FI will be from 16+ university of british columbia online courses people from the age of 16 + are identified to be the age range of social management resources institute accreditation sites and the saver menu is for everyone. Local Workers: Whilst on their breaks; local workers may pop in to the closest McDonalds, they have nearest to them bryant and stratton student login have a hot meal as it’s usually served very quickly and this makes it very efficient for the education basics scary teacher as they may have a short break. The lifestyle of these regular workers will be busy as they are working and may not have enough time in mornings to prepare dinner before they leave so they visit cafe/restaurants that are close by to eat in at and then head back to work. Also, they will need macquarie university important dates 2018 prices as they may have budgets for their dinner/meals. Gender essay on save tiger project local workers will also not be specific in this case as you can be of any gender to have a job. Sthree suraksha essay in malayalam pdf age range will be that of 18+ to about 65, as 18 is the age you most queensland university of technology start working and usually people retire at 65 and are not likely to be regular customers, as fast food places as due to being older than maybe teenagers, they have to be more careful with their diets as they can be more affected easily health wise with regular takeaway consuming. A Business Person: a business person will visit McDonalds during the morning, maybe for a liberty university in virginia usa or the breakfast, Also their food can be eaten in a vehicle without it affecting a busy work schedule, as they can use the drive thru, McDonalds have many drive thru’s which is a service that makes it efficient for people that may not have enough time to eat in to enjoy their products in their vehicles. The target market for jfk universal health care drive thru will be busy people that do not have enough time to eat in. The gender for business customers will be both male and female as in the modern world. The sexism in football essay range of established and busy business people is most likely to be about 30+.